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In this fast growing market, online
classifieds is the only serious consideration for individuals or businesses
to post up advertisements or online trading. This is because no other
mediums can beat online classifieds in terms of mass-market reach ability
whilst at the same time maintaining costs.
Johorguide.com is an online
classifieds website that serves as a medium to connect buyers and sellers of
a diverse range of products and services. Johorguide.com, being a
local company is able to cater to the needs and specifications of the
Malaysians and Singapore more readily than many other players.
Adopting a competitive pricing
strategy, Johorguide.com is positioned to offer non-price benefits
to its customers by guaranteeing superior advertising efficiency and
customer satisfaction. Print, broadcast and online media will be adopted in
high consumer traffic areas to generate awareness and publicity. VIKON
Solution will also use technology i.e. Internet to tap on new customers. All
these marketing strategies are aimed to attract and retain customers.
Introduction
The online classified market is
definitely growing. Whether individuals or businesses are looking for a used
car, a new employee or a date for Friday night, their first step is
increasingly through the Internet. While online classifieds are accounted
for only 1% of the overall classifieds market in 1999, that number has
expected to grow over 6% by 2004.
Some of the greatest growth will be in
the following sectors:
(B2B) Business-to-Business – companies
asking for bids and tenders are turning to online especially those serving
international customers
(B2C) Niche markets – classifieds that
target niches such as diverse small business owners and hobbyists of all
types
(B2C) Employment – online recruitment
advertising
(B2C and C2C) Automotive – online
automotive advertising
(B2B and B2C) Global markets –
international business clienteles and customers
The purpose of this report is to
introduce Johorguide.com, an online classifieds website. Areas
like its content, target market information and marketing strategies will be
covered. With all these information, Vikon Solution hopes to attract venture
capitalists and potential business partners to collaborate and push
Johorguide.com to a higher level.
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